Pragmatic Play launches online slots portfolio with Bet365; bolsters footprint in the UK and beyond_1
Following its latest LatAm deal, Pragmatic Play has inked an “important milestone deal” with global online gambling company bet365 that will see customers of the British brand gain access to the multi-product content provider’s expansive slot collection.
Lauded by the Malta-based supplier as a “hugely important moment,” bet365 customers can look forward to choosing from among award-winning titles such as the 2017 hit Wolf Gold, the mythology-themed video slot Gates of Olympus released in February 2021, as well as more recently launched games Chicken Chase and Drill That Gold. Each of which can be accessed in Pragmatic Play’s rapidly expanding portfolio of more than 200 HTML5 titles.
Drops & Wins:
Also part of the agreement, bet365 will take part in the provider’s wildly successful Drops and Wins promotions, including Daily Prize Drops & Weekly Tournaments, which award players extra prizes while playing their favorite game. The concept that started in January 2020, sees Pragmatic Play award players £1,000,000 a month via its operator network which spans slots and Live Casino verticals.
Key Territories Growth:
In addition to the massive UK regulated market, the collaboration also sees Pragmatic bolster its presence in many other important territories. And follows numerous major partnership agreements in recent months between the provider and leading operators in the iGaming industry, including Gibraltar-based gambling company 888 Holdings for a dedicated live dealer Blackjack studio for its flagship online casino brand, 888casino.com and Romania’s largest sports betting operator, Superbet, in March and April 2022, respectively.
Significant Scope:
Expressing the significance of the deal, Julian Jarvis, Chief Executive Officer for Pragmatic Play, said via company news…
“bet365 is a brand that needs no introduction. As the largest operator in our industry, taking our slots live with them is a hugely important moment for us as we continue to grow.
“We pride ourselves on our premium, multi-vertical offering and this deal gives us significant scope to grow together with bet365.”
Venezuela Moves:
The agreement, as mentioned, is on the heels of the provider’s new partnership with Venezuelan online casino and betting operator La Troya Hípica which sees three of Pragmatic’s leading verticals delivered simultaneously to the operator’s digital game lobbies in the South American country.
In addition to online slots such as Goblin Heist Powernudge, Clover Gold, and the high-flying Spirit of Adventure, the operator’s customers in Venezuela will also have access to the provider’s live casino portfolio, which includes traditional card games like baccarat and blackjack, as well as the game show-inspired title, Sweet Bonanza Candyland, and its virtual sports suite, which offers opportunities for betting on sporting events presented in market-leading real-time 3D graphics, including Fantastic League, Force 1, and Horse Racing.
Fans can also look forward to their favorite games developer launching its next hit, The Great Stick Up, on May 19th. The high volatility crime-themed game offers free spins, a sticky mystery symbol and a progressive feature all wrapped up in a 5,000x max win.
